Ced Funches is a design leader who created the tradecraft-stagecraft-statecraft framework for design mastery. Throughout his career with the Minnesota Timberwolves, Vox Media, Forbes, and Major League Soccer, he's developed a systematic approach to exceptional craft in the AI era.

Ced advocates for designers who can think strategically while executing flawlessly, believing the future belongs to those who master AI-augmented craft rather than being replaced by it. His approach emphasizes that true design excellence emerges from the intersection of technical skill, storytelling ability, and organizational savvy. Ced lives in San Diego with his beautiful wife and amazing son.