Product Design, Identity, Design Strategy, System & brand consistency
VP of Branded Content, Senior Designer
Q.ai is an AI-powered investment app that allows anyone to build wealth with one-click investing.
Forbes internal investment platform needed a brand refresh and newsletter strategy that allowed them to grow their user base as well as showcase the AI technology behind that powers the app. In a crowded market, the key differentiator would lean on social driven education and effortless one-click investing.
My first year was a typical startup experience, working closely with the CEO to express deliver features within a matter of weeks that other companies would release over 6 months. I was fortunate to be part of the small original management team, and played a key part in many company milestones such as turning profitable, a full app redesign, Version 1 of our design system, and countless feature releases.
UX research, UI design, Brand identity, Newsletter strategy and design, Design leadership
What products exist to invest in securities?
How do users interact with existing products?
What are users current pain points with existing investment products?
Which features are essential to invest in the stock market?
logomarks, branded in-app interactions, feedback buttons
This was no typical re-branding focussing on simplifying and reducing. As a challenger brand with the huge presence of Forbes behind it, Q.ai was in need of a clean, trustworthy brand approach.
Deliverables: Branding guidelines, logo, usage and samples below
To assist with top of funnel marketing efforts, I created a short-form content system to help quickly share educational and platform news. These posts linked back to Forbes articles and continued the user journey to funding an account
Looking to support Forbes launching their newsletter platform that allowed journalists to launch their own paid newsletters and split the revenue, the design strategy was to leverage the millions of users of Forbes products.